Our Story

In the heart of Colombia, a land of astonishing biodiversity and vibrant colors, Helenor was born—a multi-brand store that embodies the essence of our rich culture through fashion. Inspired by the natural beauty of our country, we embarked on a journey to find a symbol that would represent not only our mission but also the wealth and diversity of America.

This journey led us to the Morpho Helenor butterfly, a species that majestically soars across the skies of Central and South America, especially in Colombia. With its bright blue wings, the Helenor butterfly symbolizes not only the vast diversity of our country but also the freedom and elegance that we strive to share with every piece carefully selected for our store.

Moreover, a fundamental pillar of Helenor is the family legacy that inspires us. One of our founders, whose surname is Nino, has left an indelible mark on us. To honor this legacy and keep that connection alive, we have named our female clients ‘Ninas’ and our male clients ‘Ninos.’ The little ones, who represent the future of fashion, are affectionately called ‘Mininas’ and ‘Mininos.’ It’s our way of creating a close-knit community where each of you is a part of our big Helenor family.

At Helenor, we celebrate fashion as an expression of identity. We are an exclusive yet diverse multi-brand store, where every garment is a work of art that tells a story: the story of South Amertica, its people, and its land. Each color and design is inspired by the vibrant Colombian skies and the sunsets that paint the horizon with warm tones, just like our emblematic butterfly.